News

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News

  • Conversational commerce: towards maturity

    Conversational commerce refers to conversations between customers and companies via chat messages and voice, supported by smart computers. Conversational commerce offers companies the opportunity to make...
  • The impact of blockchain on the retail sector

    Blockchain has been around since 2009 and already has many (known and unfamiliar) applications in the retail sector. Yet this technology is still in its infancy and the (future) possibilities are immense....
  • How does mobile influence the customer journey?

    There is not a single study that proves otherwise: mobile is becoming more and more important in the lives of consumers every day. According to recent research, 91% of the Dutch population owns a smartphone....
  • How innovative technology serves the retailer: A store sales cycle model

    As a result of online competition and changing consumer behavior, retailers' turnover is uncertain and profit margins are often low. At the same time, the range of retail solutions that aim to get more...
  • Chain safety in digital commerce

    Consumers are increasingly buying online. Due to the sharp increase in digitization, fraud and (in)security are moving from physical retail to digital commerce more and more, too. If we look at the chain...
  • The benefits of digital accessibility

    At present, many entrepreneurs are missing out on a large group of potential customers. In its blue paper, the Opportunities of e-Accessibility expert group of research platform ShoppingTomorrow demonstrates...
  • How mature are you in the field of online marketing?

    The Consumer survey that ShoppingTomorrow carries out every year showed in 2018 that the online share in Dutch B2C sales is now 25%, and is expected to continue to grow in the years to come. Even if a...
  • How can you improve the customer experience in the supply chain?

    Previously, B2B companies mainly worked with parties directly before or after themselves in the chain. Not so anymore: changing customer behavior and digitization are forcing us to change and to investigate...
  • Dynamic changes in the 2b food market

    Food is the category with the fastest growth expectation in terms of online sales. Dutch experts believe that between 2018 and 2023, consumers in the Netherlands will increase their online purchases of...
  • Wanted: e-commerce fashion return manager

    How can you reduce the return flow of your webstore? Do you really need to? And perhaps the most interesting: how can you tackle cross-border returns? This year the Cross-Border (E-) commerce expert group...
  • Replatforming: technical project or business transformation program?

    Developments in the e-commerce market are moving fast. Business models keep on changing and new players regularly emerge in every sector. Reason enough for the (Re)platforming expert group – part of research...
  • Make conversion optimization your priority

    More and more organisations are working on conversion optimization. With a structured and data-driven process, they work on customer-oriented optimisations in the web store. As a result, they achieve better...

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